Websites: Providing areas on your website where customers can answer their own questions or seek answers from others.
E-mail: Using e-mail as a way to improve customer service and more quickly respond to certain needs or help requests.
Communications: Unifying communications so that you know that the customer who left a voice mail also sent an e-mail with the same request a few days ago.
Software: Better managing customer relationships with more sophisticated data-gathering tools, such as customer relationship management software.
Data management and analytics: Using data collected from customer to analyze their preferences.
Insight-driven marketing: Gaining insights into your business from customer data so that one can do more effectively target marketing.
Marketing automation: Streamlining and automating business processes to improve efficiency and keep costs low.
Self-service optimization: Finding ways for customers to interact with your business when they want.
Workforce effectiveness: Encouraging your staff to embrace new ways improving customer treatment by providing tools and training to deliver better service.